Gunda Hafner is an eco-conscious womenswear brand that caters to a diverse range of women. Sustainability lies at the core of our company. We prioritize the use of natural fibers, certified and recycled , as well as upcycled materials to minimize the impact of synthetic fabrics. Our studio, located in Greater London, UK, houses a small team dedicated to designing collections, developing patterns, and creating prototypes of knitted and woven garments. Our production takes placein Wimbledon, ensuring a low carbon footprint and delivering uniquely crafted pieces to exceptional standards. We believe sustainability should complement rather than compromise a busy modern lifestyle. Our clothing is designed to be versatile, simplifying everyday wardrobe choices while working harmoniously with the environment. Be kind to yourself while being kinder to our planet.

Everyday life is full of deadlines and appointments. Our collections truly embrace the lifestyle of a modern woman without compromising the environment.

Welcome to my world where conscious living and fashion intertwine seamlessly.

Introducing the designer


My name is Gunda Hafner, and I invite you to join me on a journey inspired by the beauty of sustainable fashion. Over a decade ago, I faced personal challenges that prompted a profound shift in my approach to life. Battling severe allergic reactions, I was reminded of the importance of conscious choices in both diet and wardrobe. 

Rekindling my passion for design, I embarked on a mission to create garments that harmonize with our bodies and the environment. Natural fibers became the cornerstone of my creations, allowing me to create pieces that not only looked fashionable but also aligned with the principles of sustainability.

In this pursuit, I discovered a community of individuals who, like me, embrace conscious living and seek fashion that reflects their values. It was then that the vision for my own label took shape. I wanted to offer an array of wardrobe options that effortlessly merge style and sustainability, resonating with those who appreciate the beauty of both.

 Every garment I create is a testament to this harmonious fusion. From versatile pieces perfect for everyday wear to chic ensembles for special occasions, my designs embody the essence of conscious fashion without compromising on style.

 By choosing my garments, you become part of a movement, one that celebrates the elegance of conscious living and fashion. Embrace the joy of self-expression and the knowledge that your choices make a positive impact on both yourself and the world around you.

 Join me as we redefine what it means to be fashionable, empowering ourselves with clothing that not only looks chic but also reflects our commitment to a conscious and beautiful existence.


Founder and Designer

Gunda Hafner

PA & Organisational Manager

Emma Hafner

Graphic Designer & Social Media Manager

Indira Bott


Katharine Pogson

Website Developer

Hugo Hafner


Jenan Rachid

Product Developer

Theresa Goger

UX Designer

Anna Atediba