Who We Are

Gunda Hafner is an award-winning eco-centric luxury womenswear brand based in the UK. Our designs and collections are exciting, versatile and wearable, simplifying everyday wardrobe choices while working in harmony with our world. Be kind to yourself while caring for the planet.

Sustainability is our core brand value. We see it as our mission to make sustainable luxury fashion accessible to a diverse range of women. We believe sustainability should complement, not compromise, busy modern lifestyles. As an independent fashion label, we are committed to driving change within the industry. Our ethics and commitment to more sustainable practices are embedded into our everyday.

Uncompromising quality is what makes us stand out from the crowd. All our eco-certified natural fabrics feel luxurious on the skin. Our materials are ethically sourced in Europe and of the highest quality. We use natural fibres, recycled and upcycled materials to minimise our environmental impact. Our local design & production team ensure our garments are unique, long-lasting, crafted to exceptional standards and have wide appeal.

Gunda Hafner Brand Philosophy

Sustainable Environmentally responsible Low carbon footprint
Natural fibres No plastic No harmful chemicals
Ethical luxury Innovative Practical
Social campaigns Fair wages Inclusivity & diversity

Everyday life is full of deadlines and appointments. Our collections truly embrace the lifestyle of a modern woman without compromising the environment.

Who is Gunda Hafner

Welcome to the world of Gunda Hafner, the designer behind the brand that blends conscious living and sustainable luxury fashion.

My name is Gunda Hafner, and I invite you to join me on a journey inspired by the beauty of sustainable fashion. The story begins over 10 years ago when found myself struggling with several severe allergies that required making conscious and far-reaching lifestyle changes. 

These personal challenges prompted a profound shift in my approach to life. My source of energy is Nature, and my driving force are my three children. By embracing nature, I make my contribution to my own as well as others’ wellbeing.

Rekindling my passion for design, I embarked on a mission to create garments that are in harmony with our bodies and with the environment. Using natural fibres became the cornerstone of my creations, allowing me to design pieces that not only looked and felt exciting but also aligned with the principles of sustainability.

In this pursuit, I discovered a community of individuals who, like me, embrace conscious living and look for fashion design that reflects their values and personalities. The vision for my brand was born: To offer a choice of wardrobe options that effortlessly merges style and sustainability and resonates with women who appreciate the beauty of both.

Every garment I create is a testament to this harmonious fusion. From versatile pieces perfect for everyday wear to chic ensembles for special occasions, my designs embody the essence of conscious fashion without compromising on style.

By choosing Gunda Hafner garments, you become part of a movement that celebrates the elegance of luxury fashion and conscious living. Embrace the joy of self-expression through fashion, knowing that your choices make a positive impact on yourself and the world around us.

Join me, Gunda Hafner, as we redefine what it means to be fashion conscious, and let us feel empowered by our commitment to a sustainable and beautiful existence.

Gunda Hafner in the Media


Founder and Designer

Gunda Hafner

PA & Organisational Manager

Emma Hafner

Graphic Designer & Social Media Manager

Indira Bott


Katharine Pogson

Website Developer

Hugo Hafner


Jenan Rachid

Product Developer

Theresa Goger

UX Designer

Anna Atediba