00_01_About Us
Gunda Hafner is an independent, women-run and -made fashion brand
creating carefully constructed ready-to-wear for everyday life.
Founded by designer Gunda Hafner, the London studio has grown into a team of women working closely with trusted suppliers, with production mainly in Britain and Italy. Together, we're committed to responsible production and reducing our environmental impact, while remaining fashionable.
Our Philosophy
We believe in...
Style Without Compromise
We don’t believe dressing responsibly means giving up on style. Clothes can be expressive, distinctive and practical, while also feeling good to wear and being made with care. We design for real lives, with colour, comfort and versatility in mind.
Materials with Care
We exclusively use natural fibres in all of our collections, alongside carefully selected certified, recycled and upcycled materials where they suit the design. We consider how materials feel, how they perform and how they are sourced, with the aim of reducing the impact of what we make.
Made to Be Worn and Kept
We make in considered quantities and produce further pieces in response to demand, helping us reduce excess. Skilled making, thoughtful construction and lasting wear matter to us. We want our clothes to earn a place in your wardrobe, and stay there.
Made with People in Mind
We value close, long-term relationships with our suppliers. They help us understand how our clothes are made, work at a smaller scale and build trust with the people behind each piece. We seek partners who share our commitment to fair pay, responsible working practices and care for the environment.
Team
Gunda Hafner Indira Bott Emma Hafner Theresa Goger
Founder& Owner Brand Photographer PA & Organisational Head Seamstress
& Content Lead Manager