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Geographically lost, never style-wise.

Maps don’t always take you where you planned, but great style knows its way.

Better to look lost in style. 

Emma layers the men’s alpaca sweater over a red silk shirt and denim shorts, so even when she’s off course, she’s cosy.

Same shirt, different colour. 

A staple is a staple for a reason. In black silk, paired with burgundy merino trousers, the look feels entirely different, and Emma’s ready to meet friends for a drink.

Transition is Tradition.

One minute it’s warm, the next you’re reaching for a jacket. Emma’s tip? Pair denim shorts with boots and a jacket, and let a little breeze in.